✨You need to know what Search Engine Optimization (SEO) is
to rank higher in search results!
Let me show you how SEO specialists optimize for search engines.
I'm marketer Rebecca, who is in charge of SEO optimization at my company!
I have experience ranking multiple websites high on Google through SEO optimization.
I've learned a lot of information along the way!
I'll explain everything in detail so you can optimize your own sites!
You need to understand search engine optimization to improve your search rankings.
Search engine optimization means the process of creating a website that search engines love.
You need to create a website that search engines love in order to improve your rankings in search results.
Therefore, understanding exactly what search engine optimization is becomes an important process.
In this article, I'll explain in detail what search engine optimization is and how you can optimize your site 😊
I've heard a lot about SEO,
but what exactly is it?
SEO is short for Search Engine Optimization!
Search rankings are determined by an AI called a search engine.
On Google alone, about 20 billion web pages are created every day.
There's a need to classify these pages between useless ones and those containing good content.
This is necessary so we can show people the good content they're searching for.
It would be impossible for humans to classify all these pages, right?
That's why we use AI called search engines to classify web pages.
'Search Engine Optimization' means optimizing for what these search engine AIs prefer.
Search engines assign scores to web pages based on various criteria.
They display search results in order of highest scores.
To improve search rankings, you need to satisfy various criteria that search engines consider and get high scores.
This process of meeting the criteria that search engines prefer is called SEO (Search Engine Optimization).
When SEO (Search Engine Optimization) is done well, your search rankings improve.
I'm running CPC ads,
do I need to do SEO too?
There are two main types of search engine marketing.
'CPC advertising' and 'organic search ranking.'
If you're running a business, you've probably tried CPC advertising at least once.
CPC ads are the ads you see at the very top of search results or the banner ads with images.
There are several advantages that CPC advertising has over SEO.
The first is that anyone can easily use it.
It's very accessible, and anyone can start after just about 10 minutes of learning.
SEO optimization has a lot to learn and takes a lot of time to implement.
The second is that it takes effect immediately.
Once you set it up and allocate budget, you can see your ads in search results within an hour.
With SEO optimization, in Google's case, you need to wait at least 6 months to see ranking improvements.
The third is that anyone can achieve top visibility.
Since search rankings are determined by cost, anyone who pays can get top visibility.
With SEO optimization, it can be difficult to achieve top visibility without investing sufficient time and effort.
With CPC having all these great advantages,
why should we go through the trouble of doing SEO?
When you rank high in search results,
does sales increase?
The reason you should do SEO is because it's the most efficient.
Among many marketing methods, there are 2 main reasons why you should do SEO.
1. High ROI (Return on Investment)
SEO shows overwhelming returns compared to the cost invested versus CPC advertising.
According to a 2019 study by Search Engine Journal, organic search rankings have 15 times higher ROI than CPC ads.
This means the return on investment is 15 times different.
CPC is a kind of disposable advertising.
That's because you have to keep paying money for the ads to continue.
If you don't put in advertising costs, the ads immediately go down and your ads can't be found anywhere.
You need to continuously pay more costs to maintain top visibility.
This is because rankings are given in order of who pays more money.
While many people come through top exposure, sometimes you can lose money because the costs become too expensive.
It's not a very good method in terms of return on investment.
But SEO is semi-permanent advertising.
For Google top rankings, costs occur only when doing initial work.
But after that, rankings won't drop if you just maintain them.
There are no additional costs after achieving top rankings.
Depending on keywords, rankings can be maintained for years.
ROI becomes high because you get continuous returns without additional expenses beyond initial costs.
You should do SEO optimization because it has good return on investment!
2. Increased Business Credibility
Content with top search visibility shows overwhelming credibility compared to ads.
Let's think about when you search for something yourself.
Between ads and search results, which do you usually click?
You click on search results more often, right?
Most people trust search results more than ads.
According to research conducted by BrightEdge in 2020, over 90% of people trust search results more than advertisements.
By providing lots of good information and appearing in searches, you can establish yourself as a trusted brand among people.
This credibility translates into higher conversion rates.
Basically, people tend to buy services they trust.
This is why we accumulate many reviews or show certified credentials.
You can see similar results just by improving search rankings.
More people who visit your website will purchase your services.
Through SEO optimization, you can achieve both 'business branding' and 'sales growth'.
The higher the search ranking,
the greater the sales growth effect.
This is because the number of visitors differs as search rankings improve.
According to data analyzed by Backlinko in 2023, 90% of clicks occur within the first page of Google search results.
And 30% of those clicks go to the content ranking first on page one.
Here's the click-through rate according to ranking on Google search.
You can see the click-through rate rises sharply as rankings improve.
Let's take a keyword that gets 10,000 searches per month as an example.
At rank 10, you get 240 visitors
At rank 5, you get 630 visitors
At rank 1, you get 2,760 visitors
You can see the number of visitors increases dramatically as rankings improve.
Typically, about 5% of website visitors end up making a purchase.
If 2,760 people visit in a month from ranking first, that means 138 people will make purchases.
If you're selling something for $100, that's monthly revenue of $13,800.
This is what happens when just one keyword ranks first.
✅ Next Article
Do you now have a sense of what SEO is?
Now that you understand SEO better, let's dive deeper!
To improve SEO directly, it's good to know the core elements of SEO and the optimization process!
I'll explain the core elements of SEO and the optimization steps one by one 💕
DIY Google SEO Optimization Guide: Step-by-Step Path to Higher Rankings
DIY Google SEO Optimization Guide: Step-by-Step Path to Higher Rankings
✨Can you optimize your Google search rankings in just 3 hours? Learn SEO optimization techniques from an SEO specialist.Hi, I'm Rebecca, a marketer in charge of SEO optimization at my company!I have experience getting multiple websites to rank high on Go
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